We've got a Positive ID! Jeff Fisher's "Identity Crisis" Goes Public:

Friend of RDQ, identity guru and all-around fantastic guy Jeff Fisher is set to school us all, yet again, in the art of identity design. With the official release of his new book "Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands" Jeff has compiled amazing examples of redesigned identities that changed the complection of the businesses they belonged to.



Okay, I can't play coy folks... RDQLUS got a little ink in the book so I'm rather pumped to be attached to this wonderful project. Kudos and lots of luck to Jeff!