"iD-Rx" for NYC-based fashion designer Trudy Williams

It's always fun to get to be creative in ways that are often a bit outside of the stereotypical trappings of pixel-wrangling that we design heads normally find ourselves operating within. Thinking, writing, researching, and thinking (yes, some more!) is something I always look forward to, especially when it's in the process of using my process named "identity therapy" or "iD-Rx" for short.

I recently completed my "identity therapy" brand assessment process for New York City-based fashion designer, Trudy Williams and her upcoming line that will bear her moniker. Ms. Williams is an amazingly creative person with an very particular personal aesthetic that bleeds across into her work. She has a very cool revisionist view on creativity and construction that is not all about doing the next big thing but rather revisiting the refinement and details to give her line that intangible "something" that makes it special to her customer, who are a very particular lot. Let me tell you, her story goes deep and it was a pleasure to flesh out and help her establish some key points for the brand to move forward.


("iD-Rx" - 'Trudy Williams')



(foundation & pedigree)



(brand stance, voice & mood)



(color theory as tied directly to the mood & pedigree)



(birds eye view of visual mood, color palette & an example of possible combinations within the brand)