Friday, August 21, 2009

RDQLUS is Going Mobile… T-Mobile that is.

How do I get myself into these situations?! What a RDQLUS life I live.

I've had the chance in the past to work with national telecomm company T-Mobile as an independent creative consultant doing some early idea shaping and writing for some of their marketing efforts. Over the past few months I was very fortunate to have the opportunity to flex the creative muscles behind the scenes with my good friends at T-Mobile on a particularly fun project, the rollout of their new 'myTouch' mobile device. Talk about fun?! My good friend, Jen Whelan, is one hell of a creative force and project management specialist and I was honored to be a part of her very capable creative team and add anything that I could.

Little did I know…



I got a call one day that found Jen asking me if I wanted to give something new a shot. Those who know me know that the answer was first, "Hells YEAH!" and a secondly, "uh, now what is it I have to do?" One thing lead to another and I find myself at T-Mobile's Bellevue, WA headquarters filming a spot for the 'myTouch' microsite and testing my acting chops!



When we've wrapped and it's time for me to go, I get an amazing added bonus: I'm given a 'myTouch' mobile device of my very own to test out! WHAAAAAAT?! Now everyone knows I have a full-on "love thang" going on with my iPhone, but who turns down tech-swag? I mean really! And I'll tell you, it's an amazing device that I carry everywhere right alongside my iPhone at all times.

If you're not a member of the "cult", then you should indeed check out this little gem manufactured by HTC & offered exclusively thru T-Mobile. View the myTouch "micro-site".

Solutions in our Subcultures

I was having a discussion yesterday with Donovan Beery and Nate Voss of 36point and the subject of discussion got me to thinking about something I've given a lot of thought over the past few years.

The way I figure it, your subculture is the key. The tint that colors your take on the world at large. Because at the core, it's 'subculture' that moves us, shapes us, teaches us the skillset that we operate with and in the end gives us our set of beliefs and our personal standard download of "right & wrong" answers.

There are very simple examples (among many others) of how our cultures filter down to us personally. For instance:

[global > regional > national > regional > state > local > neighborhood > household] or [economic > social > neighborhood > familial > personal]

It's a big world but it's made of millions of small ones. We are all a part of highly functional subcultures operating within the boundaries of that big picture. Our subcultures define choices, actions, personalities, styles and more. In each level there are things learned, habits created, walls built, and opinions formed. It begs the questions; What are your subcultures? How have they influenced the way you make choices? And have you even stopped to glance back at what subcultures you may have come from or are currently a part of? From the clothes you wear, to the groceries you buy, to the jokes you tell and laugh at, to the channels you watch on TV and the media you consume… subculture has done this to you.

In a creative sense, this is the conversation I would much rather have. Keep your creative brief. Well, I'll still need that, but it's are merely a list of simple questions to which a client will give conditioned responses. I'd rather know the conditions that shaped the responses in many cases, over the responses themselves. If I know where a client is coming from and what makes them tick just a bit, I can anticipate how to better serve the functional needs of that client.

As I dig for the subculture links that I need, the creative briefing process it does kind of turn into a mini therapy session… have I told you about that yet?

;-)

Monday, August 17, 2009

New Stationery Design for INDIE IMAGES

Photographer and "Friend of RDQLUS" Nancy Dobler approached me to do a cost-effective and simple stationery design for her new start-up photography outfit. With an Art Deco-style identity and a measured and graceful personal style, I wanted to give Ms. Dobler something just as stout and clean with very high-contrast. The card is 12pt thickness, with a full UV gloss on the information side. To add a mysterious touch of style and subtle bravado, much like Ms. Dobler herself, I designed the back of the card to have a clear spot UV on matte black for both a textural and visual contrast, taking the fact that there is no color–other than black and white–to a next level, adding a fully visible element using no color at all.



All was done with cost and utility in mind as print budget was a major concern. In the end, there was a happy client and a final production that I was proud to hand over.

When It's a Tat, It's an Honor!

I recently got a sweet "tweet" (a Twitter message, for the non-online socialites) from a happy former client wanting to show off something really rather flattering for any creative who does this for a living.

It appears that the identity I fashioned for them has moved into the highest level of wearables–the temporary tatoo!





"Check this out Steve: http://www.flickr.com/photos/loraincounty/ We have people calling to wear logo now!"
(via @BRaBMultisport on Twitter)


Now how cool and RDQLUS is that?!


(pictures courtesy of Visit Lorain County on Flickr.com)

Like Free Fonts? Go Nuts!

While cruising the webs and nets this morning, I came across a nice little nugget from my friends at HOW magazine. We all like the occasional freebie typeface but if you're like me, you're a little more than leery about the junkyard that is free fonts due to the incomplete, unusable, trash that is mostly for titles and then even barely that!

Well, check out this little gem of a furry-tailed, twitchy, font-finding friend: Font Squirrel.




HOW Magazine (blog): "Silly Name, Nice Fonts"

Thanks to Megan at HOW Mag for the post.
Original link via 'How About Orange'

Friday, August 07, 2009

Constant Motivation and The Myth of Inspiration

Lately I've been going over a few things in my head that just don't make good sense, and those who know me know that when something doesn't make good sense to me my head becomes almost gridlocked until the thought is fully figured or abjectly dismissed. Well just such a thing has happened because I've recently encountered lot of talk of "inspiration" recently. I think inspiration is a good thing—scratch that, a great thing—for most humans on this planet. Note that I said "most". For a select few, inspiration is damn-near mythical.

For any who call themselves "creatives", a need for inspiration would signal a very bad thing. It would be an admission that creativity itself does indeed have an end point. An measureable fail point. That's a rather dire thought for me. In my head, that's what didn't make sense; in a not-so round about way, that is the blatant, almost purposeful ignoring of Life itself. With all of the natural miracles and everyday occurrences that we seem to take so blindly for granted an inch from our faces every minute of every day, many have simply become dead to the very details. At the end of inspiration, sits the admission that we have run dry of Life. Well I say damn that! Straight up. Now believe me, I'm not at all saying that inspiration is not needed for some, even many. What I am saying is that for us—the creatives of the world—there should not come an easy concession to being uninspired. We artists, creatives, keepers of great imaginations and innovative thinkers are the inspiration for others. We can't lack what we are at our core. That is complete self-denial and that ain't at all good.

What the real issue is "motivation". The very word by definition means "to move". If that's is true then we simply need to be almost physically moved. It's not even a spiritual thing most times. It's pure, grade-A lazy. We have grown complacent for the moving of one's own self to get out there and explore and find, to think and do our works. We can search for many excuses to say why that is; fast food mentality, technology, economics, social issues… To all of this I simply I say "lazy". We don't become uninspired. For the so-called creative-minded, it's more along the lines of becoming unmotivated. Listen, this life is a big one. This ball of dirt we spin on, while socially smaller do to the means by which we connect, is still a worthy, lovely, gargantuan place full of the biggest wonders and the most fantastic details. If you can't find the motivation to get out there and explore things that fuel you to go and be inspiring, then I fear you are might be poser. A fake "creative", simply acting out a role. If it is that easy for you to run dry of that motivation, you may not be a creative person. Nothing wrong with that admission, but in my mind, creatives are the source, not the needy. But if you truly believe that you are a creative by nature, then yours is not the task to find inspiration. Yours is the task to find the constant, prepetual motivation to be inspiring to the world around you. I humbly offer that I am not immune the the mental and verbal vomit that has found me spouting "I just want to be inspired", but it was hearing those words come out of my mouth one day that jolted me this momentary epiphany. Life itself is motivation enough for me. Life is the massive Rubbermaid™ into which I put all my toys. I go back to that container every morning and search for the toy, the plaything that fits my mood and my day and gives me the appropriate little spark, that motivation to go in a certain direction and do what I do. I'm not saying we don't run dry. I'm not at all implying that we don't need a little push or a hand up out of the mire that bogs us down and dulls our view. But don't ever attribute that to being uninspired. You just need help in motivation department. You just need the muck cleaned off your windshield so you can again see that amazing road you are traveling on.

Again, let me say that for the average person the word inspiration is perfectly fine. But we are not average. We are creatives. I truly believe that most are looking to us to be inspired. And to that end, we are inspiring to others. We just need to motivation to keep being that which we already are. Remember, we are the source that supplies those in need. You are inspiring already, so I'll just with you the best of luck on staying constantly motivated.

Yeah I know… this doesn't make sense to everyone. But it does to me. If I've confused you by now, just pat me on the head and tell me, "just be pretty, Steve." I'm okay with that. ;-)


-Steve G.